Shopify to Adobe Experience Manager Migration Guide

Step-by-Step

For growing enterprises that have outpaced Shopify’s SaaS limits, Adobe Experience Manager (AEM) offers deep control, advanced personalization, and enterprise-grade content management. Migrating from Shopify to AEM is not just a tech shift—it’s an architectural evolution. In this step-by-step guide, Power Commerce breaks down how to migrate safely, strategically, and at scale.

Why Migrate from Shopify to Adobe Experience Manager?

• Full control over CMS and component logic
• Enterprise-grade DAM and form management for regulated industries
• Deeper personalization via Adobe Target and Adobe Analytics
• Custom editorial workflows and multilingual publishing
• Flexible integrations with internal commerce, PIM, or CRM systems

Pre-Migration Assessment: What to Evaluate

Before replatforming, assess:

• Which parts of your Shopify store are content-heavy vs. commerce-driven?
• Are you integrating with internal systems that Shopify can’t support?
• Do your teams require workflow and governance features?
• What performance or branding limitations are you hitting?

We guide clients through platform audits to validate whether AEM is the right destination—and how to plan a phased move.

Step 1: Define Content, Brand, and Tech Scope

• List all site instances, regions, and languages you’ll deploy
• Determine which features will stay on Shopify (if hybrid) vs. AEM
• Define personalization and targeting requirements early

Step 2: Audit Shopify Storefront & Data Models

• Export all product types, collections, blogs, and content pages
• Document custom sections, Shopify Scripts, and metafields
• Inventory all installed apps (search, reviews, subscriptions)

Power Commerce helps you blueprint data migration and Shopify-to-AEM content remapping.

Step 3: Set Up AEM Environment & Architecture

• Choose between AEM as a Cloud Service, on-premise, or Adobe-managed service
• Set up Author, Publish, Dispatcher, and DevOps workflows
• Configure user roles, access levels, and CI/CD deployment pipelines

Step 4: Rebuild Templates, Components, and UX

• Recreate Shopify page layouts using AEM editable templates and content fragments
• Build reusable components (product teasers, sliders, CTA blocks)
• Establish localization and language variants

Step 5: Migrate Content, Products, and Assets

• Migrate blog posts, landing pages, and content sections via HTML or CSV
• Sync product data from Shopify or PIM into AEM (for hybrid setups)
• Upload assets to AEM Assets with smart tagging and usage tracking

Step 6: Reintegrate Commerce & Marketing Systems

• Connect to Adobe Commerce (Magento), Salesforce, or internal ERP systems
• Replace Shopify apps with Adobe-integrated tools (Analytics, Target, Campaign)
• Configure form integrations, personalization rules, and omnichannel workflows

Step 7: SEO and URL Mapping Strategy

• Implement 301 redirects for all Shopify URLs
• Preserve canonical structure and hreflang tags
• Update robots.txt, sitemap.xml, and submit to Google Search Console

Step 8: QA, Launch, and Performance Monitoring

• Run Lighthouse and Core Web Vitals audits across devices
• Test all personalization and localization variants
• Use Adobe Real User Monitoring or third-party tools for live insights

Conclusion: Is AEM Right for Your Enterprise?

Adobe Experience Manager offers power, flexibility, and scale—but it’s not for everyone. Brands migrating from Shopify typically need more control over their digital ecosystem, deeper integration with enterprise systems, or robust DAM and workflow management.

At Power Commerce, we’ve helped both startups and Fortune 500 companies replatform confidently—whether moving from Shopify to AEM or the other way around.