Revolutionizing E-Commerce: New Tools and Technologies for Merchants in 2025

Table of Contents

1. Key Highlights:
2. Introduction
3. The Rise of AI in E-Commerce
4. Innovations in Marketing and Communication
5. Automation in Compliance and Tax Solutions
6. Advancements in Payment Solutions
7. Streamlining Shipping and Delivery
8. Conclusion
9. FAQ

Key Highlights:

• Genus AI has launched Sage, an AI growth agent designed to help e-commerce brands optimize their digital strategies across multiple platforms.
• Infobip has introduced voice calling for WhatsApp Business, enabling seamless communication for customer support.
• Klaviyo's new AI shopping assistant offers personalized support, enhancing the consumer shopping experience.

Introduction

The e-commerce landscape is undergoing a transformative shift, driven by advancements in artificial intelligence and automation. As merchants seek to enhance their digital presence and improve customer engagement, new tools and technologies are emerging to facilitate these goals. From AI-powered shopping assistants to innovative marketing platforms and efficient shipping solutions, 2025 promises to be a pivotal year for e-commerce. This article explores the latest developments that are set to redefine how businesses interact with consumers, streamline operations, and ultimately drive growth in the competitive online marketplace.

The Rise of AI in E-Commerce

Artificial intelligence is no longer a futuristic concept; it is a fundamental part of modern e-commerce strategies. Tools powered by AI are enabling merchants to automate processes, analyze consumer behavior, and personalize customer experiences at an unprecedented scale.

Genus AI's Sage: The New Growth Agent

Genus AI has unveiled Sage, an AI growth agent tailored for e-commerce brands. This innovative tool integrates creative generation, product catalog management, and digital campaign optimization into one platform. Specifically designed for Shopify and Meta users, Sage aims to simplify the complexities of managing multiple digital channels.

By leveraging real-time insights into customer behavior and order data, Sage empowers merchants to enhance their product catalogs and optimize marketing campaigns effectively. This not only boosts operational efficiency but also provides a more cohesive view of the customer lifecycle, allowing brands to tailor their strategies in real-time.

Klaviyo's Conversational AI Agent

In a similar vein, Klaviyo has introduced an AI shopping assistant that is set to revolutionize customer support. This conversational AI agent utilizes data from a brand's storefront to offer real-time assistance, guiding shoppers from product discovery to checkout. By answering common inquiries and offering personalized product recommendations, Klaviyo's agent ensures that customers receive support precisely when they need it, enhancing their overall shopping experience.

Innovations in Marketing and Communication

As e-commerce continues to grow, so does the need for effective marketing and communication strategies. New tools are emerging that not only streamline these processes but also enhance customer engagement.

Infobip's Voice Calling Feature

Infobip has expanded its suite of services by introducing voice calling capabilities for WhatsApp Business users. This feature allows businesses to initiate and receive voice calls directly from WhatsApp chats. By integrating voice calling with their existing cloud contact center platform, Infobip enables customer support agents to switch between chat and voice seamlessly, maintaining a unified conversation history. This capability not only enhances customer service but also fosters deeper connections between brands and consumers.

Xnurta's Expansion into New Markets

Xnurta, an AI-powered ad management platform, has broadened its reach by introducing full-funnel advertising support in five new countries: Poland, Belgium, Sweden, Egypt, and South Africa. This expansion allows advertisers in these markets to utilize advanced automation tools and AI-driven insights for their campaigns across various Amazon platforms. By offering performance insights and campaign management solutions, Xnurta equips brands to navigate the increasingly competitive e-commerce landscape effectively.

Automation in Compliance and Tax Solutions

Navigating the complexities of tax compliance can be daunting for e-commerce merchants. Automated solutions are emerging to simplify this process, enabling businesses to focus on growth rather than regulatory challenges.

Avalara's AI-Powered Tax Research Assistant

Avalara has launched Avi, a generative AI assistant designed to streamline tax compliance processes. Embedded within Avalara Tax Research, Avi offers merchants the ability to quickly access accurate sales tax rates based on specific addresses, check product tax statuses, and receive real-time guidance on evolving tax regulations. This AI-driven solution supports businesses in maintaining compliance while adapting to changes in tax laws, ultimately reducing the risk of costly errors.

Advancements in Payment Solutions

As e-commerce transactions become increasingly sophisticated, the need for secure and efficient payment solutions has never been greater. Innovative platforms are emerging to meet these demands, enabling smoother transactions for both businesses and consumers.

New Gen's AI-Native Storefronts

New Gen has introduced AI-native storefronts that facilitate agentic commerce, allowing for secure, AI-initiated transactions. By embedding intelligent payment flows directly into merchant sites, New Gen is paving the way for a more intuitive shopping experience. This platform not only enhances security during transactions but also simplifies the checkout process across various channels, including chat and voice.

Streamlining Shipping and Delivery

Efficient shipping and delivery solutions are critical components of successful e-commerce operations. Recent initiatives aim to simplify these processes, making it easier for merchants to manage logistics effectively.

UniUni's Small Business Shipping Network

UniUni has launched a new initiative aimed at simplifying e-commerce shipping for Canadian sellers. Their Small Business system provides access to local drop-off points and a comprehensive shipping platform that includes carrier partnerships and real-time tracking tools. By offering an all-in-one dashboard for managing shipments, UniUni enhances the shipping experience for both merchants and consumers, facilitating timely deliveries and improved customer satisfaction.

Conclusion

The tools and technologies emerging in 2025 are set to redefine the e-commerce landscape. From AI-driven growth agents to advanced marketing solutions, these innovations empower merchants to enhance customer engagement and streamline operations. As businesses continue to navigate the complexities of e-commerce, leveraging these new tools will be essential for staying competitive and meeting the evolving expectations of consumers.

FAQ

What is Genus AI's Sage, and how does it benefit e-commerce brands?

Genus AI's Sage is an AI growth agent that helps e-commerce brands manage their digital strategies across platforms like Shopify and Meta. It integrates various functionalities such as creative generation, product catalog management, and campaign optimization, providing real-time insights into customer behavior.

How does Infobip's voice calling feature enhance customer service?

Infobip's voice calling feature allows businesses to make and receive voice calls through WhatsApp, providing a seamless communication experience. This integration enables customer support agents to switch between chat and voice while maintaining conversation history, improving customer engagement.

What role does Klaviyo's Conversational AI Agent play in e-commerce?

Klaviyo's Conversational AI Agent offers personalized, real-time support to shoppers, guiding them through the purchasing process. By utilizing data from the brand's storefront, it can answer inquiries and recommend products, enhancing the customer experience.

How does Avalara's AI assistant simplify tax compliance?

Avalara's AI assistant, Avi, helps merchants quickly find accurate sales tax rates, check product tax statuses, and receive guidance on tax regulations. This automation reduces the burden of tax compliance, allowing businesses to focus on growth.

What improvements does UniUni's Small Business initiative bring to shipping?

UniUni's Small Business initiative provides Canadian merchants with access to local drop-off points and a comprehensive shipping platform. This includes carrier partnerships and tracking tools, simplifying the shipping process and improving delivery efficiency.