How to Change the Order of Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding the Importance of Product Order
3. Step-by-Step Guide to Rearranging Products in Shopify
4. Utilizing Collections to Control Product Order
5. Advanced Techniques for Sorting Products in Shopify
6. Boosting Sales Through Strategic Product Placement
7. Troubleshooting Common Issues When Changing Product Order in Shopify
8. Conclusion
9. FAQ

Introduction

Did you know that nearly 70% of consumers abandon their shopping carts primarily due to poor product organization? In the fast-paced world of ecommerce, the order in which we present our products can make or break our sales performance. As ambitious ecommerce leaders, we understand that every detail counts, and ensuring that our products are displayed in an optimal sequence can significantly enhance the customer experience and boost conversions.

In this blog post, we will dive deep into the intricacies of how to change the order of products on Shopify. By the end, you will have a thorough understanding of the various methods available to customize product display in your store, the importance of product organization, and strategies to maximize sales through effective product sequencing.

We will cover the foundational concepts of product order, explore step-by-step methods to change product arrangements, and delve into advanced techniques that can further enhance your product display strategy. As you read along, we encourage you to reflect on your current product organization practices and consider how these insights could be applied to your own Shopify store.

Let’s unlock the potential of your ecommerce business by mastering the art of product arrangement on Shopify!

Understanding the Importance of Product Order

The Impact on Customer Experience

The order of products displayed on your Shopify store plays a critical role in shaping customer perception and influencing purchasing decisions. A well-organized product display not only enhances navigation but also simplifies the shopping experience, encouraging customers to explore and complete their purchases.

1. Highlighting Bestsellers: By placing your best-selling items at the forefront, you can leverage their popularity to instill trust and encourage new customers to make a purchase.
2. Promoting Complementary Products: Arranging related products together can facilitate cross-selling opportunities, increasing the average order value.
3. Guiding Customer Journeys: A strategic product sequence can lead customers towards desired actions, such as completing a purchase or signing up for a newsletter.

The Role of Product Organization in Ecommerce

Effective product organization is essential for maintaining a professional and user-friendly online store. By categorizing and sorting products logically, we can ensure that customers can easily find what they are looking for, leading to improved retention and increased sales.

• Category Clarity: Properly organized collections make it easy for customers to navigate through your offerings without feeling overwhelmed.
• SEO Benefits: A seamless product organization can improve search engine visibility, making it easier for potential customers to discover your store.

Default Product Order in Shopify

When you first set up your Shopify store, products are displayed in the order they were added, with the latest products appearing first. Understanding this default order is crucial for modifying and rearranging products effectively.

By default, products are ordered by their unique ID numbers assigned by Shopify upon creation. However, with the right techniques, we can easily override this default order and create a more intentional display.

Step-by-Step Guide to Rearranging Products in Shopify

To change the order of products in your Shopify store, follow these straightforward steps:

Step 1: Access Your Collections Page

1. Log in to your Shopify admin panel.
2. From the left-hand menu, click on Products and then select Collections.

Step 2: Select the Collection to Edit

1. From the list of collections, click on the collection that you want to modify. For instance, if you have a collection named "New Arrivals," select it.

Step 3: Change the Sort Order

1. In the Products section of the selected collection, locate the Sort dropdown menu.

2. You will see several sorting options:

   • Alphabetically: Sorts products by their titles.
   • Best Selling: Displays products based on sales performance.
   • Price: Allows sorting by ascending or descending price.
   • Manually: Enables custom arrangement of products.

3. If you select Manually, you can click and drag the products in the list to rearrange them according to your desired order.

Step 4: Save Your Changes

1. After rearranging your products, ensure to click Save to apply your changes. If the Save button is highlighted in green, it indicates that your changes are ready to be saved.

Summary of Key Points

• Access your collections page via the Shopify admin.
• Select the desired collection to edit.
• Change the sort order using the dropdown menu.
• Rearrange products manually if needed and save your changes.

Utilizing Collections to Control Product Order

Collections in Shopify serve as powerful tools for grouping products and controlling their display order. By creating collections based on specific criteria, we can easily modify the order of products within each collection.

Creating Collections

1. From your Shopify admin, navigate to Products > Collections.
2. Click on Create Collection.
3. Choose a collection type (manual or automated) and name your collection.
4. Assign products to your collection based on relevant criteria (e.g., seasonal, promotional, or category-based).

Modifying Product Order in Collections

Once you have created collections, modifying the product order within each collection is simple:

1. Select the collection you want to edit.
2. Use the Sort dropdown menu to choose your desired sorting method or manually rearrange products as explained earlier.

Summary of Key Points

• Collections allow for organized grouping of products.
• You can create new collections based on various criteria.
• Modify product order within collections easily using the sort options.

Advanced Techniques for Sorting Products in Shopify

While the basic methods of rearranging products are effective, there are advanced techniques that can further enhance your product display strategy.

Leveraging Third-Party Apps

Integrating third-party apps can provide additional functionalities for managing product order. Many apps are available that can automate sorting based on specific criteria, such as popularity or inventory levels, saving you time and effort.

Some popular apps include:

• Product Filter & Search: Enhances your store's navigation and product display.
• Shogun: Offers advanced customization options for product and collection pages.

A/B Testing Different Product Orders

A/B testing is an effective method of optimizing product order. By presenting different versions of product arrangements to different customer groups, we can analyze their behavior and preferences.

1. Create two versions of your product order.
2. Monitor metrics such as conversion rates and average order values.
3. Determine which product order performs better and implement the winning strategy.

Engaging with Customer Feedback

Listening to customer feedback can provide invaluable insights into product order. If customers express difficulties in finding certain products, consider adjusting their placement for better visibility.

Summary of Key Points

• Third-party apps can automate and enhance product ordering.
• A/B testing can identify the most effective product arrangements.
• Customer feedback is essential for continuous improvement in product display.

Boosting Sales Through Strategic Product Placement

Strategic product placement can significantly impact sales and revenue in your Shopify store. By carefully selecting the order in which products are displayed, we can guide customers towards higher-margin products and increase the average order value.

Highlighting Promotions and Discounts

1. Place products with ongoing promotions at the top of your collection pages.
2. Create urgency by featuring limited-time offers prominently.

Prioritizing Best-Selling Products

Ensure that your best-selling products receive maximum visibility by placing them on your homepage or within special sections dedicated to top-performing items.

Maximizing Cross-Selling Opportunities

Arrange complementary products together to encourage customers to purchase additional items. For example, if a customer is buying a camera, showcasing lenses and accessories alongside can lead to increased sales.

Summary of Key Points

• Strategic placement of products can drive sales.
• Highlight promotions and best-sellers to attract attention.
• Use product arrangements to facilitate cross-selling.

Troubleshooting Common Issues When Changing Product Order in Shopify

While changing product order is generally straightforward, common issues may arise:

Products Not Displaying Correctly

If products do not appear in the desired order after rearranging, try these troubleshooting steps:

1. Clear your store's cache or refresh the page.
2. Review installed apps for potential conflicts.
3. Check your theme settings to ensure they support the changes.

Summary of Key Points

• Clear cache and refresh pages if products do not display correctly.
• Review app functionalities and theme settings for compatibility.

Conclusion

Changing the order of products in your Shopify store is a powerful strategy for optimizing your online business and improving the shopping experience for your customers. By understanding the mechanisms of product display, utilizing collections effectively, and implementing advanced techniques, we can create a seamless and engaging shopping environment.

As we continue to evolve in the ecommerce landscape, it’s essential to regularly assess and refine our product organization strategies. By leveraging customer feedback, utilizing A/B testing, and incorporating innovative tools, we can stay ahead of the competition and drive sustainable growth for our brands.

Now that you have the knowledge to change the order of products on Shopify effectively, we invite you to explore the PowerCommerce eStore Suite for comprehensive solutions that elevate your ecommerce operations. Let’s empower your business to thrive in today’s fast-paced digital marketplace!

FAQ

1. Can I manually rearrange products in collections? Yes, you can manually rearrange products in collections by selecting the "Manually" sort option from the Sort dropdown menu and dragging the products into your desired order.

2. What should I do if my changes are not saving? Ensure you click the "Save" button after making changes. If the button is greyed out, your changes should have been saved automatically.

3. How can I highlight best-selling products? You can manually arrange best-selling products at the top of your collection pages or create a dedicated section on your homepage for top-performing items.

4. What are the benefits of using third-party apps for product ordering? Third-party apps can automate the sorting process, allowing for more advanced customization options and saving you time in managing product displays.

5. How often should I review my product order? Regularly review your product order based on sales performance, customer feedback, and seasonal changes to ensure your store remains optimized for conversions.