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Which Platform is Right for you?

Wix Stores vs BigCommerce

Choosing between Wix Stores and BigCommerce depends on your business needs, technical expertise, and growth plans. Here's a side-by-side comparison to help you decide.

Deep Dive
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Which Platform is Right for You?

Choosing the right eCommerce platform is one of the most critical decisions for your business’s growth. Both Wix Stores and BigCommerce are powerful platforms, but they cater to different needs, technical skill levels, and growth goals. In this comprehensive comparison, we break down the key features of Wix Stores and BigCommerce to help you make an informed decision.

Features Wix Stores BigCommerce
Ease Of Use Famed for its drag-and-drop interface, Wix Stores simplifies the creation and management of ecommerce sites. Users can easily customize their online storefronts without needing deep technical knowledge or coding skills. This intuitive design enables quick setup, easy product uploads, and hassle-free site adjustments, making Wix Stores an ideal solution for ecommerce beginners and seasoned veterans alike. BigCommerce prioritizes user experience, offering an intuitive interface that simplifies store setup, management, and customization. With drag-and-drop design features, extensive documentation, and a clear, user-friendly dashboard, merchants can effortlessly manage their online storefronts without the need for extensive coding knowledge. This ease of use accelerates the go-live process, enabling businesses to focus more on sales and less on system management.
Hosting & Security Wix Stores offers reliable, high-speed hosting as part of their package, freeing you from the complexities of dealing with third-party hosting services. This includes automatic scaling to handle increased traffic, ensuring your site remains fast and responsive at all times. Benefits include: - Unlimited bandwidth - Secure and compliant server infrastructure - 99.9% uptime guarantee - Built-in content delivery network (CDN) to ensure global accessibility. Security on Wix Stores is top-notch, providing a safe and secure shopping environment for both store owners and customers. Key features include: - SSL certification for every site, ensuring data encryption - PCI DSS compliant payment processing - Regular security updates and monitoring to guard against the latest threats. BigCommerce offers a fully hosted, cloud-based platform that provides high uptime and reliability. It includes automatic updates and maintenance, ensuring your store operates on the latest version. BigCommerce also boasts comprehensive security measures, including SSL certification, DDoS protection, and PCI DSS compliance, along with regular security audits and constant monitoring to safeguard your online store and customer data. End-to-end encryption for all transactions ensures sensitive information remains private and secure.
Scalability Wix Stores is designed to grow with your business. Whether you're expanding your product range or entering new markets, Wix Stores scales seamlessly to meet increased demands without sacrificing performance. Scalability features include: - Flexible pricing plans to suit growing businesses - Ability to handle a spike in website traffic - Advanced e-commerce solutions to expand your sales channels. BigCommerce is engineered for growth, offering a scalable architecture that supports businesses as they evolve. From modest beginnings to high-volume sales operations, BigCommerce seamlessly accommodates increased traffic, transactions, and product assortments without compromising performance. This capability ensures that as your business grows, your platform can handle the expanding demands without the need for costly migrations or rebuilds.
Customization & Flexibility Wix Stores stands out for its extensive customization capabilities, allowing you to create a unique online store that reflects your brand's personality. With access to a wide range of templates, advanced design features, and the ability to edit site code, you can achieve the perfect look and feel for your ecommerce site. The platform's flexibility shines in its support for various business models, including dropshipping, digital products, and subscription services. Wix Stores adapts to your specific business needs, providing the tools necessary to implement your ecommerce strategy effectively. BigCommerce provides rich customization options through HTML, CSS, and JavaScript, along with access to a vast library of themes designed to cater to various industries and styles. Advanced API access allows for deep integrations and custom functionality to tailor your store precisely to your business needs. The fundamental architecture of BigCommerce promotes flexibility across every facet of your ecommerce operation, enabling businesses to pivot strategies, integrate new technologies, and enter new markets with ease.
App Ecosystem Wix Stores is supported by a vast app market, offering over 250 powerful apps and services designed to extend the functionality of your ecommerce site. Whether you need marketing tools, analytics, shipping solutions, or customer engagement widgets, the Wix App Market has it all, enabling you to enhance your store's capabilities. BigCommerce features an expansive marketplace filled with over 600 apps designed to extend the functionality of your BigCommerce store. These apps cover a broad range of capabilities, including SEO optimization, email marketing, inventory management, and customer loyalty programs. Seamless integrations with leading third-party services and software empower merchants to create a tailored ecommerce ecosystem.
Customer Support Wix Stores prioritizes customer satisfaction with 24/7 support through multiple channels, including phone, email, and live chat. Additionally, a comprehensive help center, active community forums, and detailed documentation are available to assist you with any questions or issues. BigCommerce also offers 24/7 customer support through phone, live chat, and email. Their comprehensive knowledge base includes guides, tutorials, and forums, plus access to dedicated account managers for enterprise-level clients, providing personalized support and strategic advice.
Analytics & Reporting With Wix Stores, you gain access to detailed analytics and reporting tools that help you track your store's performance, understand customer behavior, and make data-driven decisions. Features include: - Real-time analytics dashboard - Custom reports on sales, traffic, and customer insights - Integration with Google Analytics for enhanced data analysis. BigCommerce comes with a built-in analytics dashboard offering deep insights into sales trends, customer behavior, and website performance. Customizable reporting tools allow merchants to generate detailed reports based on specific data points, and integration capabilities with third-party analytics services provide advanced data analysis and reporting.
Costs Wix Stores offers competitive pricing plans tailored to various business sizes and needs. From basic plans suitable for new startups to more advanced options for growing enterprises, Wix ensures you only pay for what you need. Key points include: - Transparent pricing with no hidden fees - Monthly and yearly subscription options - Plans include hosting, security, and access to Wix apps. BigCommerce employs a tiered pricing structure designed to accommodate businesses at various stages of growth: - Standard: Ideal for new ecommerce businesses - Plus: Designed for growing businesses seeking advanced features - Pro: Suited for scaling businesses requiring more comprehensive functionalities - Enterprise: Tailored solutions for high-volume and complex operations, with pricing available upon request.
Deep Dive

Key Considerations

Ease of Use

Wix Stores: Famed for its drag-and-drop interface, Wix Stores simplifies the creation and management of ecommerce sites. Users can easily customize their online storefronts without needing deep technical knowledge or coding skills. This intuitive design enables quick setup, easy product uploads, and hassle-free site adjustments, making Wix Stores an ideal solution for ecommerce beginners and seasoned veterans alike.

BigCommerce: BigCommerce prioritizes user experience, offering an intuitive interface that simplifies store setup, management, and customization. With drag-and-drop design features, extensive documentation, and a clear, user-friendly dashboard, merchants can effortlessly manage their online storefronts without the need for extensive coding knowledge. This ease of use accelerates the go-live process, enabling businesses to focus more on sales and less on system management.

Hosting & Security

Wix Stores: Wix Stores offers reliable, high-speed hosting as part of their package, freeing you from the complexities of dealing with third-party hosting services. This includes automatic scaling to handle increased traffic, ensuring your site remains fast and responsive at all times. Benefits include: - Unlimited bandwidth - Secure and compliant server infrastructure - 99.9% uptime guarantee - Built-in content delivery network (CDN) to ensure global accessibility. Security on Wix Stores is top-notch, providing a safe and secure shopping environment for both store owners and customers. Key features include: - SSL certification for every site, ensuring data encryption - PCI DSS compliant payment processing - Regular security updates and monitoring to guard against the latest threats.

BigCommerce: BigCommerce offers a fully hosted, cloud-based platform that provides high uptime and reliability. It includes automatic updates and maintenance, ensuring your store operates on the latest version. BigCommerce also boasts comprehensive security measures, including SSL certification, DDoS protection, and PCI DSS compliance, along with regular security audits and constant monitoring to safeguard your online store and customer data. End-to-end encryption for all transactions ensures sensitive information remains private and secure.

Scalability

Wix Stores: Wix Stores is designed to grow with your business. Whether you're expanding your product range or entering new markets, Wix Stores scales seamlessly to meet increased demands without sacrificing performance. Scalability features include: - Flexible pricing plans to suit growing businesses - Ability to handle a spike in website traffic - Advanced e-commerce solutions to expand your sales channels.

BigCommerce: BigCommerce is engineered for growth, offering a scalable architecture that supports businesses as they evolve. From modest beginnings to high-volume sales operations, BigCommerce seamlessly accommodates increased traffic, transactions, and product assortments without compromising performance. This capability ensures that as your business grows, your platform can handle the expanding demands without the need for costly migrations or rebuilds.

Customisation & Flexibility

Wix Stores: Wix Stores stands out for its extensive customization capabilities, allowing you to create a unique online store that reflects your brand's personality. With access to a wide range of templates, advanced design features, and the ability to edit site code, you can achieve the perfect look and feel for your ecommerce site. The platform's flexibility shines in its support for various business models, including dropshipping, digital products, and subscription services. Wix Stores adapts to your specific business needs, providing the tools necessary to implement your ecommerce strategy effectively.

BigCommerce: BigCommerce provides rich customization options through HTML, CSS, and JavaScript, along with access to a vast library of themes designed to cater to various industries and styles. Advanced API access allows for deep integrations and custom functionality to tailor your store precisely to your business needs. The fundamental architecture of BigCommerce promotes flexibility across every facet of your ecommerce operation, enabling businesses to pivot strategies, integrate new technologies, and enter new markets with ease.

App & Plugin Ecosystem

Wix Stores: Wix Stores is supported by a vast app market, offering over 250 powerful apps and services designed to extend the functionality of your ecommerce site. Whether you need marketing tools, analytics, shipping solutions, or customer engagement widgets, the Wix App Market has it all, enabling you to enhance your store's capabilities.

BigCommerce: BigCommerce features an expansive marketplace filled with over 600 apps designed to extend the functionality of your BigCommerce store. These apps cover a broad range of capabilities, including SEO optimization, email marketing, inventory management, and customer loyalty programs. Seamless integrations with leading third-party services and software empower merchants to create a tailored ecommerce ecosystem.

Customer Support

Wix Stores: Wix Stores prioritizes customer satisfaction with 24/7 support through multiple channels, including phone, email, and live chat. Additionally, a comprehensive help center, active community forums, and detailed documentation are available to assist you with any questions or issues.

BigCommerce: BigCommerce also offers 24/7 customer support through phone, live chat, and email. Their comprehensive knowledge base includes guides, tutorials, and forums, plus access to dedicated account managers for enterprise-level clients, providing personalized support and strategic advice.

Analytics & Reporting

Wix Stores: With Wix Stores, you gain access to detailed analytics and reporting tools that help you track your store's performance, understand customer behavior, and make data-driven decisions. Features include: - Real-time analytics dashboard - Custom reports on sales, traffic, and customer insights - Integration with Google Analytics for enhanced data analysis.

BigCommerce: BigCommerce comes with a built-in analytics dashboard offering deep insights into sales trends, customer behavior, and website performance. Customizable reporting tools allow merchants to generate detailed reports based on specific data points, and integration capabilities with third-party analytics services provide advanced data analysis and reporting.

Total Cost of Ownership

Wix Stores: Wix Stores offers competitive pricing plans tailored to various business sizes and needs. From basic plans suitable for new startups to more advanced options for growing enterprises, Wix ensures you only pay for what you need. Key points include: - Transparent pricing with no hidden fees - Monthly and yearly subscription options - Plans include hosting, security, and access to Wix apps.

BigCommerce employs a tiered pricing structure designed to accommodate businesses at various stages of growth: - Standard: Ideal for new ecommerce businesses - Plus: Designed for growing businesses seeking advanced features - Pro: Suited for scaling businesses requiring more comprehensive functionalities - Enterprise: Tailored solutions for high-volume and complex operations, with pricing available upon request.

Pros & Cons Overview

Platforms Pros Cons
Wix Stores
User-friendly drag-and-drop interface for easy setup.
Limited scalability compared to enterprise-level needs.
Robust security features including SSL certification.
Some advanced features may require additional apps.
Flexible and extensive customization options.
May not be as powerful for high-volume sales.
24/7 customer support through multiple channels.
Fewer payment gateway options compared to competitors.
BigCommerce
Highly scalable architecture for growing businesses.
Complexity may overwhelm beginners.
Comprehensive security measures ensuring data safety.
Customization may require technical expertise.
Extensive app marketplace for added functionalities.
Higher cost for enterprise-level features.
24/7 customer support with dedicated account managers.
May require additional fees for advanced reporting.
Step by Step /

Wix Stores to BigCommerce Complete Guide

Our Wix Stores to BigCommerce Complete Guide provides a clear, step-by-step roadmap to help you seamlessly transition your store without disruptions.

Migration Guide Arrow up right
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Choose BigCommerce if

You are looking for a highly scalable platform that can grow with your business and support high-volume sales without compromising performance.

Choose Wix Stores if

You want a user-friendly platform with a drag-and-drop interface that allows for easy setup and extensive customization.

How to Migrate
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