Brevo vs. MailerLite: Choosing the Right Email Marketing Platform for Your UK Business in 2025

Table of Contents

1. Key Highlights
2. Introduction
3. Overview of Brevo & MailerLite
4. Pricing Comparison: Brevo vs. MailerLite
5. Feature Comparison
6. The Emergence of Encharge
7. The Verdict on Brevo vs. MailerLite: Which One’s Best for You?
8. FAQ

Key Highlights

• Platform Overview: Brevo (formerly known as Sendinblue) offers multi-channel messaging including email, SMS, and an integrated CRM, while MailerLite focuses on simplicity and ease of use for email marketing.
• Pricing Strategies: Brevo’s pricing is based on email volume, while MailerLite charges according to the number of subscribers, allowing for different budgeting strategies.
• Feature Comparison: Brevo excels in automation capabilities and multi-channel marketing while MailerLite shines in user-friendliness and straightforward email campaigns.
• Emerging Choice: Encharge presents a strong alternative for those seeking advanced automation based on user behavior rather than broad features.

Introduction

While consumer preferences continue to shift towards digital communication, email marketing has maintained its status as a powerful driver of business revenue—especially in the UK. A staggering 85% of businesses consider email marketing their most powerful tool for customer engagement, affirming its pivotal role in modern business strategies. With numerous platforms vying for attention, choosing the right one can feel like navigating a complex maze. Two prominent contenders, Brevo and MailerLite, offer distinct features catering to different business needs. This article will explore the nuances between these two platforms and discuss why you may want to consider our alternative, Encharge, to meet your email marketing requirements for 2025.

Overview of Brevo & MailerLite

What is Brevo?

Brevo, previously known as Sendinblue, is an all-encompassing email marketing tool designed for small to medium-sized businesses (SMBs). Its features extend beyond typical email marketing functions to include SMS messaging, WhatsApp integration, and a built-in CRM. This platform is recognized for its ability to manage marketing and transactional emails in one interface, significantly simplifying communication management.

Key Features:

• Multi-Channel Messaging: Brevo's inclusion of SMS, WhatsApp, and live chat helps businesses communicate with customers across various platforms.
• Built-in CRM: Allows for better management of leads and sales without needing a separate CRM.
• Accessibility: Competitive pricing makes it an attractive choice for small businesses aiming to get maximum value.

What is MailerLite?

MailerLite focuses primarily on email marketing but does it exceptionally well, particularly targeting creators and small businesses looking for a straightforward solution. With a clean and user-friendly interface, it allows for quick setup and efficient execution of email marketing campaigns.

Key Features:

• Ease of Use: MailerLite prides itself on its clean interface that requires little to no learning curve.
• Landing Pages and Forms: Users can easily create landing pages, forms, and even sell digital products.
• Automated Workflows: Offers basic automation tools sufficient for most small businesses' needs.

Comparative Overview

Feature	Brevo	MailerLite
Best For	Multi-channel communication	Simple email tasks
Built-in CRM	Yes	No
Ease of Use	Moderate complexity	Very easy

Pricing Comparison: Brevo vs. MailerLite

Brevo Pricing Highlights

• Free Plan: Allows up to 300 emails per day.
• Starter Plan: Begins at £9 per month for 5,000 emails.
• Business Plan: Starting from £18, this plan includes functionalities like automation and A/B testing.

MailerLite Pricing Highlights

• Free Plan: Covers up to 1,000 subscribers with limitations on emails sent.
• Growing Business Plan: Priced at £10 per month, it offers unlimited emails for 500 subscribers.
• Advanced & Enterprise Plans: Upgrades include advanced features like AI content generation which start from £20 per month.

Summary

Comparatively, MailerLite offers more predictable pricing based on subscriber count, while Brevo appeals to businesses with varying email needs based on volume, which may result in fluctuating costs.

Feature Comparison

1. Behavior-Based Triggers

• Brevo: Offers a robust set of triggers capturing user engagement—from email opens to website behaviors.
• MailerLite: Provides simpler triggers, primarily focusing on form submissions and basic actions.

2. Visual Automation Builder

• Brevo: The drag-and-drop builder allows intricate workflows, with options for multiple entry points and advanced customizations.
• MailerLite: Also provides a visual builder but may struggle with complex configurations, limiting scalability.

3. Segmentation and Personalization

• Brevo: Advanced segmentation tied to user behaviors allows marketers to craft more relevant messages.
• MailerLite: Simple segmentation based on tags and engagement levels provides ease without overwhelming functionality.

4. Multi-Channel Messaging

• Brevo: Excels in multi-channel support, integrating email with SMS and more within the same campaign.
• MailerLite: Focuses solely on email marketing, hence lacking integrated SMS capabilities.

The Emergence of Encharge

While Brevo and MailerLite clearly have their strengths, novice businesses looking for straightforward solutions might overlook other emerging tools like Encharge. Designed specifically for SaaS and product-led growth, it allows businesses to automate behaviors tied to user actions rather than relying solely on static lists and traditional email methodologies. Here’s where Encharge stands out:

• Behavior-Driven Automation: Advanced flows that trigger emails based on actual user behavior.
• User-Friendly Integration: Offers seamless integration with popular CRMs enhancing your existing tech stack without missing a beat.

When to Choose Encharge?

If your primary goal is to automate email pertaining to real-time user interactions—such as actions taken within your platform or service—Encharge may provide a more robust solution than both Brevo and MailerLite.

The Verdict on Brevo vs. MailerLite: Which One’s Best for You?

Ultimately, the choice between Brevo and MailerLite highly depends on your business objectives:

• If you need multi-channel capabilities, or if your organization is sales-driven requiring CRM features while still focusing on marketing, Brevo will be better suited for you.
• If you aim for straightforward email campaigns without the overhead of unnecessary features, look no further than MailerLite, which caters to basic needs without complications.
• For businesses that require deep automation based on actual user behavior, particularly those in fast-paced digital sectors like SaaS, Encharge may present the smartest option.

FAQ

1. Is MailerLite better than Brevo for beginners?

Yes, MailerLite offers a cleaner interface and straightforward setup that is ideal for those just entering email marketing, while Brevo, although powerful, has a steeper learning curve.

2. What’s better, Brevo or MailerLite?

Brevo is better for businesses needing multi-channel tools like SMS and an integrated CRM, whereas MailerLite excels for simple, easy-to-manage email tasks.

3. Is Brevo cheaper than MailerLite?

Brevo's pricing structure is based on email volume, meaning costs can vary significantly. MailerLite provides more predictable pricing based on subscriber count, making it generally more cost-effective for smaller lists.

4. What’s better than Brevo and MailerLite?

For businesses outgrowing basic tools, Encharge presents significant advantages with its automation based on real user behavior, making it suitable for SaaS and rapidly growing teams that prioritize user engagement analytics.

Email marketing continues to be a critical element in a successful business strategy, especially for UK-based companies. Understanding your business's unique needs and selecting the right platform can help you maximize return on investment and cultivate lasting customer relationships in an increasingly competitive digital landscape.