Roc Skincare
RoC Skincare: Empowering Digital Excellence in Skincare
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The Brand
RoC Skincare is a leading skincare brand known for its effective anti-aging products, which combine proven ingredients and cutting-edge science to deliver visible results. With a commitment to innovation, RoC has built a reputation for high-quality, accessible skincare solutions that cater to a diverse audience of beauty enthusiasts. Their mission is to empower individuals to feel confident in their skin by providing products that deliver on their promises.
Visit Live Site01/
The Brand
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At a Glance
Significant Features
Implemented to enhance user engagement
Third-Party Apps
Integrated marketing pixels to support campaigns
Monthly Updates
Conducted for optimal performance on Shopify platform
10+ Hours
Monthly support provided for ongoing development and maintenance
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At a Glance
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The Challenge
RoC Skincare sought to enhance their digital presence and streamline their website management process by leveraging a retainer-based development and support service. The brand needed a reliable solution for maintaining, updating, and enhancing their ecommerce platform—particularly with the ongoing demand for improved user experience, platform stability, and timely bug fixes.
Ensuring that all web functionalities were optimized, while addressing site issues effectively and supporting marketing initiatives, was key to RoC’s vision for digital growth.
Ensuring that all web functionalities were optimized, while addressing site issues effectively and supporting marketing initiatives, was key to RoC’s vision for digital growth.
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What We Did
Our scope of work for RoC Skincare included the following support services:
Monthly Website Development & Maintenance
We provided monthly support to ensure that RoC Skincare’s website remained fully functional, stable, and optimized for user experience. This included addressing bugs, handling platform updates, and ensuring the overall stability of the Shopify ecommerce platform.
Custom Development & Design Updates
To keep the website aligned with brand goals and customer needs, we developed new features, updated existing pages, and designed new ones based on campaign and promotional requirements. This included enhancing the user interface for better engagement and conversion.
Platform & Theme Updates
Our support included routine updates to the Shopify platform and any integrated apps or themes. We also assisted with installing new apps, ensuring smooth functionality, and providing guidance on leveraging new platform capabilities.
Integration Support
We worked closely with RoC’s marketing team to support ongoing campaigns, including managing marketing pixels, banner placements, and integrating third-party apps that enhanced customer experience and analytics.
Responsive Communication & Prioritization
Our retainer support model ensured that urgent issues—such as bugs affecting checkout or cart creation—were addressed within 24-48 hours. Non-urgent updates were scheduled in collaboration with the RoC team to align with campaign timelines and quarterly business goals.
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The Result
RoC Skincare’s ecommerce platform is now more flexible and scalable than ever, allowing the brand to grow without losing focus on what matters most: the customer experience.
The partnership has transformed our website management process. The improvements have significantly enhanced our customer experience and satisfaction.
- Roc Skincare Team
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Next Steps
We continue to provide RoC Skincare with proactive website support and development services, with a focus on:
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Enhanced Customer Experience
We are exploring new ways to optimize user experience, such as personalized recommendations and further improvements to site navigation, to ensure customers find the products they need quickly and effortlessly.
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Campaign Support
Our team remains ready to assist in executing RoC’s marketing initiatives through timely website updates, new page designs, and the integration of campaign-specific features to maximize engagement.
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Future Platform Enhancements
We are actively looking into platform capabilities that can be leveraged to enhance site performance, including custom functionality to improve site speed, SEO optimizations, and integration with emerging ecommerce technologies.
Empowering Skincare for the Digital Age
Through our partnership with RoC Skincare, we have powered up their digital capabilities, ensuring their ecommerce platform remains stable, responsive, and optimized for growth. By enabling better website performance, seamless integrations, and enhanced user experiences, we are driving RoC Skincare’s mission of delivering accessible skincare solutions to customers everywhere.
Moving forward, our goal is to continue providing value-driven support that reflects RoC’s authentic commitment to quality and innovation. By staying true to our belief in transparent collaboration, we are helping RoC make a lasting impact in the beauty industry—delivering real results and empowering individuals to feel their best, both online and offline.
Written by Renka
Community Manager
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