Riverbend Home
Where Style Meets Functionality
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The Brand
Riverbend Home is a comprehensive online destination for kitchen, bath, and home products. They cater to a diverse audience, including homeowners working on projects like bathroom remodels, maintenance and repairs, and seasonal decor. Their mission is to provide a streamlined, end-to-end shopping experience that meets the needs of customers looking for both functionality and aesthetics in home products.
Visit Live Site01/
The Brand
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At a Glance
Ecommerce Migration
Successfully migrated from a custom platform to Shopify Plus.
Data Transfer
Comprehensive migration of product listings, customer accounts, and historical content.
Custom Theme Design
Developed a responsive, user-friendly theme for both desktop and mobile experiences.
SEO Preservation
Implemented 301 redirects and SEO strategies to maintain organic traffic.
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At a Glance
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The Challenge
Riverbend Home needed to migrate their existing custom ecommerce platform to Shopify Plus. This was no small undertaking, as it required transferring a significant volume of content, product SKUs, and customer data. The key challenges included maintaining SEO rankings during migration, updating the site’s visual and functional aspects for a modern ecommerce experience, and ensuring a smooth user experience across desktop and mobile devices.
Additionally, Riverbend Home aimed to emphasize customer loyalty and micro-conversions, such as email capture, as key business drivers for the new site.
Additionally, Riverbend Home aimed to emphasize customer loyalty and micro-conversions, such as email capture, as key business drivers for the new site.
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What We Did
Our work for Riverbend Home included the following key services:
Liquid error (sections/main-case-study line 362): invalid url inputContent & Data Migration
We handled the complete migration of content, including product listings, customer accounts, and historical blog content from their custom platform to Shopify Plus. This involved creating a migration plan that mapped out data formatting and ensured accuracy, particularly for non-product pages like advice articles and auxiliary content.
Custom Theme Design & Development
We collaborated with the Riverbend Home team to redesign the entire site, providing a more intuitive and visually appealing user experience. The custom theme we created included mockups for desktop and mobile views of key pages, such as the homepage, product detail pages, product listing pages, blog pages, and cart. Special attention was given to making the site responsive across all devices, ensuring a seamless experience for users browsing on mobile.
Pre-Design Analysis & Competitive Benchmarking
We conducted a thorough pre-design analysis of the current site, using tools like heat mapping, scroll depth analysis, and screen recordings to understand user behavior. We also benchmarked Riverbend Home’s site against competitors in the home goods market, identifying areas where user journeys could be optimized to boost conversions and improve customer satisfaction.
SEO & 301 Redirect Implementation
Maintaining SEO performance during the migration was a critical objective. We conducted an initial SEO audit and implemented a comprehensive 301 redirect strategy to ensure that all important URLs were properly redirected, mitigating the risk of losing organic traffic. We used tools like Google Webmaster Tools and SEO Powersuite to support this process.
Advanced Checkout & Loyalty Program Features
The checkout process was customized to include multiple payment options and reduce friction, especially on mobile devices. We also implemented initial features for a loyalty program to encourage repeat purchases, including the setup of member tiers and points systems for discounts, as per Riverbend Home’s business goals.
Data-Driven Design & User Experience Improvements
Our design process focused on providing a frictionless shopping experience, including enhanced search and filtering functionalities. We implemented faceted navigation, a powerful search engine with auto suggest capabilities, and robust filtering options across product listing pages. The site was also designed to highlight micro-conversions, such as email captures and wishlist additions, to increase customer engagement and retention.
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The Result
Riverbend Home has transformed its online presence, offering a streamlined and modern shopping experience that encourages customer loyalty and engagement.
The migration to Shopify Plus has significantly improved our site's functionality and user experience, setting us up for long-term growth.
- Riverbend Home Team
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Next Steps
We continue to work with Riverbend Home to support their growth and enhance their eCommerce offerings. Our next steps include:
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Loyalty Program Expansion
We are collaborating with Riverbend Home to finalize their loyalty program, which will include points for discounts and membership tiers, driving both loyalty and repeat purchases.
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Content Integration & Engagement Tools
We are focusing on expanding Riverbend Home’s content offerings, incorporating dynamic blog content and integrating shoppable features for platforms like Instagram and Pinterest to increase engagement.
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Conversion Rate Optimization (CRO)
We will continue optimizing user journeys through A/B testing of key landing pages, improving product recommendations, and refining the checkout process to maximize conversions.
Building a Frictionless Future for Home Goods Shopping
Through our partnership with Riverbend Home, we have powered up their digital capabilities, enabling them to deliver an intuitive and frictionless shopping experience. By migrating to Shopify Plus, enhancing search and navigation, and incorporating loyalty features, we have laid a strong foundation for Riverbend Home to grow and succeed in the competitive home goods market.
Moving forward, we are committed to supporting Riverbend Home’s vision of becoming a leading online destination for kitchen, bath, and home solutions. By staying genuine, innovative, and user-focused, Riverbend Home is well-positioned to create an engaging and rewarding experience for every visitor.
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