Ojas, a PepsiCo Brand
Transforming Ayurvedic Wellness: Ojas' Switch to Shopify Plus
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The Brand
Ojas, a brand under PepsiCo, focuses on delivering wellness products inspired by Ayurvedic traditions. The brand is dedicated to providing consumers with health-centric products that incorporate natural ingredients and holistic practices. With a mission to promote well-being and mindful living, Ojas aims to blend traditional wellness concepts with modern consumer needs.
Visit Live Site01/
The Brand
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At a Glance
Platform Migration
Successfully migrated to Shopify Plus without compromising SEO.
40% Boost in Engagement
Interactive Ayurvedic dosha quiz significantly increased user engagement.
Mobile Responsiveness
Achieved a consistent user experience across all devices.
Operational Efficiency
Integrated Channel Advisor and real-time shipping rates for improved workflow.
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At a Glance
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The Challenge
Ojas required a complete redesign and migration of their ecommerce platform to Shopify Plus. The main challenges included maintaining brand aesthetics while improving usability, migrating content without compromising SEO, and creating an interactive user experience that would reflect the brand’s Ayurvedic heritage.
Additionally, the new platform needed to support seamless backend operations for inventory management, fulfillment, and customer engagement.
Additionally, the new platform needed to support seamless backend operations for inventory management, fulfillment, and customer engagement.
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What We Did
Our scope of work for Ojas included the following key services:
Liquid error (sections/main-case-study line 362): invalid url inputWebsite Design and Development
We collaborated with Ojas to design and develop a visually captivating Shopify Plus store that captured the brand’s essence. Using the existing branding guidelines and imagery provided by PepsiCo, we designed custom pages for the Home Page, Product Page, Shop Page, Our Story, Quiz Page, Community Page, and more. The website was developed to be fully responsive, ensuring a consistent user experience across all devices.
Content Migration and SEO Optimization
We migrated content from the previous website while implementing a comprehensive SEO strategy to maintain rankings. This involved setting up 301 redirects to preserve link equity, optimizing metadata, and ensuring that product descriptions and landing pages adhered to SEO best practices.
Interactive User Experience
To engage users, we developed interactive features such as a quiz that helps customers discover their Ayurvedic dosha—Vata, Pitta, or Kapha—and suggests products and content accordingly. This feature was designed to create a personalized shopping experience and educate users about the brand’s wellness philosophy.
Backend Integration
We integrated various backend solutions to support the store’s operational efficiency, including Channel Advisor for product data management, and shipping integrations with FedEx, USPS, and UPS for real-time shipping rates. We also implemented subscription email capture functionality integrated with MailChimp to boost customer retention and re-engagement.
Design Review and Revision Process
The design process was carried out in multiple rounds, with mock-ups reviewed and revised in collaboration with the PepsiCo team. Each major page went through at least two review rounds to ensure alignment with the brand’s vision and goals. We also ensured flexibility for additional changes following user testing, based on feedback from PepsiCo’s internal stakeholders.
Performance Optimization and Quality Assurance
To provide an optimized and high-performance ecommerce experience, we conducted extensive quality assurance testing to ensure cross-browser compatibility and mobile responsiveness. The development and testing phases included placing test orders and performing an internal quality check before the soft launch. Post-launch, we provided a 60-day bug-fixing period to address any issues arising from the migration and redesign.
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The Result
Ojas now enjoys a visually engaging, highly functional ecommerce platform on Shopify Plus. The migration has resulted in an improved user experience, seamless subscription management, and enhanced backend efficiency. Our redesign has helped Ojas maintain its brand aesthetics while optimizing usability and SEO performance.
Our experience with the migration to Shopify Plus was seamless and transformative. The interactive features, such as the Ayurvedic dosha quiz, have significantly boosted user engagement, while the responsive design ensures a consistent experience across all devices. The strategic SEO efforts maintained our search rankings, and the backend integrations have streamlined our operations. This project has truly captured the essence of our brand and taken our online presence to new heights.
- Ojas, a PepsiCo Brand Team
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Next Steps
We continue to support Ojas with the following initiatives:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to further improve the user journey, streamline the checkout process, and enhance the overall customer experience.
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Feature Development and Enhancements
We are developing new features that enrich the shopping experience, such as a more robust loyalty program and community-driven content that encourages user interaction.
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Marketing Automation Support
We are assisting in integrating advanced marketing tools to drive personalized campaigns and improve customer engagement through targeted email marketing initiatives.
Bringing Ayurvedic Wellness to the Digital World
Through our partnership with Ojas, we successfully migrated their ecommerce platform to Shopify Plus, designed a visually engaging and interactive website, and integrated essential tools to support backend efficiency. By focusing on both functionality and aesthetics, we helped Ojas deliver a seamless and personalized shopping experience that reflects their commitment to wellness and natural living.
Moving forward, our collaboration will focus on optimizing the ecommerce journey, expanding personalized features, and ensuring that Ojas remains a leader in the wellness industry by effectively combining traditional Ayurvedic principles with modern ecommerce solutions.
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