Moonglow Jewelry

Jewelry That Connects You to a Moment in Time

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The Brand

Moonglow is a jewelry company that creates personalized pieces by capturing the unique beauty of the moon from a specific date that holds significance for its customers. Whether it’s a birthday, anniversary, or another special moment, Moonglow creates custom jewelry featuring the moon phase from that day. The brand is known for its emotional connection with customers, blending personalization and sentimentality with elegant jewelry design.

Visit Live Site

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The Brand

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At a Glance

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At a Glance

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The Challenge

Moonglow sought to migrate their ecommerce platform from a legacy system to Shopify Plus in order to modernize their online store, improve user experience, and streamline backend processes. The migration involved several challenges, such as transferring extensive product data, including customer accounts, historical orders, and blog content, while maintaining SEO integrity.

Additionally, Moonglow required custom theme development to recreate the moon phase calculator functionality and incorporate a refined user experience for its unique personalization capabilities.

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What We Did

Our scope of work for Moonglow included the following key services:

Data and Content Migration

We managed the migration of all existing website content, including product listings, customer accounts, and historical back-end data from the legacy platform to Shopify Plus. This migration included the transfer of approximately 40 product categories and subcategories, as well as blogs and other content that supported customer engagement.

SEO Maintenance and 301 Redirects

To ensure Moonglow’s SEO performance was preserved during the migration, we implemented a 301 redirect strategy. This included analyzing the existing URL structure, mapping redirects, and ensuring that all existing links pointed to their corresponding pages on the new Shopify site to avoid any loss in SEO ranking.

Theme Customization and Development

We customized a Shopify theme to reflect Moonglow’s brand identity, incorporating a sleek, user-friendly interface. We also handled theme setup based on Moonglow’s existing sitemap, ensuring all branding assets and guidelines were incorporated seamlessly. Customization hours included refining navigation, product pages, and ensuring a smooth, cohesive customer journey from browsing to checkout.

Moon Phase Calculator Recreation

One of the most unique elements of Moonglow’s site is the moon phase calculator, which allows customers to select a specific date and see the moon phase on that day. We recreated this functionality by developing a custom feature that integrated with an external database to pull accurate moon phase imagery. This feature was implemented on both the product and homepage, allowing customers to personalize their jewelry with ease.

Advanced Functionality Integration

To streamline Moonglow’s operations and improve the customer experience, we integrated advanced functionalities, such as automated tax calculation using Avalara, Shopify Site Search, and Shopify Reviews. We also built an EDI integration with Moonglow’s fulfillment partner to facilitate seamless order processing.

Mobile Responsiveness and Quality Assurance

We ensured the website was fully mobile responsive, providing an optimal browsing experience across all devices. Our quality assurance process included extensive cross-browser compatibility testing and a soft launch to identify and fix any issues before the full public launch. We also provided a 60-day complimentary bug-fixing window to address any issues arising after launch.

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The Result

We hired PowerCommerce to migrate our site from our previous platform to Shopify Plus. They helped with our design, responsiveness, branding and site navigation. Our conversion rates have already improved. We would recommend their team based on our experience, finding them reliable, honest and knowledgeable, and can attest that they operate with integrity. It was a very smooth process from start to finish. They made sure everything was done right. We are very happy and they did an amazing job!

- Moonglow Jewelry Team

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Next Steps

We continue to support Moonglow with the following initiatives:

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Conversion Rate Optimization (CRO)

We are conducting ongoing CRO initiatives to enhance user experience and optimize key landing pages to improve conversions.

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Marketing Automation

We are working with Moonglow to integrate marketing automation tools like Klaviyo to enhance email marketing capabilities, personalize customer communications, and boost customer engagement.

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Canadian Clone Store

We are developing a Canadian-specific clone store to cater to Moonglow’s growing international customer base. This clone store will feature similar design elements with slight modifications to meet local market needs.

Creating a Personalized Jewelry Experience with Modern Ecommerce

Through our partnership with Moonglow, we successfully migrated their online store to Shopify Plus, recreated their unique moon phase calculator functionality, and provided a custom theme that captures the brand’s personalized and emotional essence. By enhancing both the technical foundation and user experience, we have helped Moonglow provide an engaging and personalized shopping experience to their customers.

Moving forward, our collaboration will focus on optimizing the ecommerce journey, expanding into new markets, and ensuring Moonglow remains a leader in personalized jewelry that resonates deeply with its audience.

Written by Renka

Community Manager

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