Ellie
Monthly Activewear Subscription for Women
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The Brand
Ellie is an activewear subscription brand offering stylish and functional workout clothing for women. With a focus on delivering monthly collections that blend quality, style, and affordability, Ellie helps subscribers stay motivated and comfortable during their fitness journey.
Visit Live Site01/
The Brand
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At a Glance
Magento to Shopify Plus Migration
Full data transfer with minimal downtime
Modernized Website Redesign
Updated UI to reflect a vibrant, active lifestyle
Mobile-First Optimization
Enhanced navigation & checkout flow for seamless UX
Marketing Automation Integrated
Personalized campaigns to boost engagement & retention
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At a Glance
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The Challenge
Ellie needed to migrate their ecommerce platform from Magento to Shopify Plus to enhance scalability, streamline backend processes, and provide a more user-friendly customer experience.
The migration also needed to incorporate a redesign that modernized the look and feel of the website, better reflecting the brand’s vibrant and active lifestyle ethos.
The migration also needed to incorporate a redesign that modernized the look and feel of the website, better reflecting the brand’s vibrant and active lifestyle ethos.
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What We Did
Our scope of work for Ellie included the following key services:
Platform Migration
We managed the migration of Ellie’s ecommerce platform from Magento to Shopify Plus, ensuring a smooth transfer of all content, customer data, and historical orders. Our goal was to ensure minimal downtime and disruption to the customer experience throughout the transition.
Website Redesign
We provided a comprehensive redesign of Ellie’s website, focusing on a clean, modern aesthetic that reflected the brand’s active lifestyle. The redesign included updating the homepage, product pages, and checkout process to create a seamless and visually engaging user experience that aligned with Ellie’s branding.
User Experience Optimization
We optimized the site’s user experience by incorporating a mobile-first design, enhancing site navigation, and improving the checkout flow. The new design was crafted to offer a streamlined shopping experience, encouraging conversions and maximizing customer satisfaction.
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The Result
"PowerCommerce transformed our online presence with a smooth migration and a website refresh that truly captures our brand’s energy. Their expertise in UX, design, and automation has significantly improved the shopping experience for our subscribers, making it easier to engage with our collections and stay motivated in their fitness journey."
- Ellie Team
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Next Steps
We continue to support Ellie with the following initiatives:
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Feature Development and Enhancement
We are working on additional features to enrich the online shopping experience, such as enhanced subscription management tools and new promotional landing pages.
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Marketing Automation Support
We are integrating marketing automation tools to help Ellie drive personalized campaigns, improve customer segmentation, and boost retention.
Empowering Active Lifestyles Through Seamless Ecommerce
Through our partnership with Ellie, we successfully migrated their platform to Shopify Plus and delivered a redesigned website that aligns with the brand’s vibrant energy. By focusing on user-centric design and scalability, we helped Ellie create a seamless digital shopping experience that supports their mission to keep customers motivated and stylish on their fitness journey.
Moving forward, we will continue optimizing Ellie’s ecommerce platform, support new feature launches, and ensure the brand remains a go-to choice for activewear subscription services.
Written by Renka
Community Manager
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