Integrating Social Media with Shoplazza: Boosting Engagement and Sales
Turn Likes into Conversions with Shoplazza’s Built-In Social Commerce Tools
Today’s most successful ecommerce brands don’t just sell—they engage, influence, and connect. At Power Commerce, we’ve helped merchants turn their Shoplazza stores into social-driven growth engines by integrating platforms like Instagram, TikTok, and Facebook directly into the buyer journey.
In this guide, we’ll walk you through how to connect social media to your Shoplazza store—from feed integration and product tagging to full-funnel conversion tracking and user-generated content (UGC) strategies.
Why Social Media Matters for Ecommerce
Social platforms are no longer optional—they’re essential sales channels. When properly integrated, they can unlock:
- Brand discovery and product awareness
- Higher engagement through visual storytelling
- Frictionless shopping via tagged posts and reels
- Direct path to checkout with embedded feeds
- Behavioral data for smarter retargeting
Shoplazza’s Native Social Media Capabilities
Shoplazza offers robust native tools for social media integration:
- Instagram and Facebook feed sync
- Meta Pixel and TikTok Pixel setup
- Shoppable product tags in reels and posts
- Social login options for Facebook, Google, Instagram
- Auto-sharing for new launches or promotions
How to Connect Instagram and Facebook
1. Sync Your Product Catalog
Using Shoplazza’s Meta Commerce Manager integration, upload your product catalog so you can tag products in stories, posts, and ads.
2. Enable Instagram Shopping
- Convert your Instagram profile to a business account
- Link to your connected Facebook Shop
- Tag products in your content to shorten the sales cycle
3. Add Your Feed to Your Storefront
Embed your Instagram grid on your homepage or product pages using Shoplazza’s drag-and-drop builder to build trust and increase conversion.
Integrating TikTok with Shoplazza
TikTok is a top discovery platform, especially for Gen Z and younger millennial shoppers. Shoplazza supports:
- TikTok Pixel tracking and analytics
- Eligibility-based TikTok Shop product linking
- Cross-channel ROI analysis for campaigns
Power Commerce Tip: Run UGC-driven short video campaigns and link directly to flash sale pages or seasonal offers.
Enable Social Login Options
Reduce friction by allowing customers to log in using Facebook, Google, or Instagram. Social login improves conversion and cart completion, especially on mobile.
Track and Optimize with Pixels
- Install Meta and TikTok Pixels via Shoplazza’s admin
- Monitor add-to-cart events, purchases, page views
- Use retargeting and lookalike audiences for scale
We ensure pixel events are configured properly across your entire funnel—ensuring clean, actionable data for your marketing team.
Leverage User-Generated Content (UGC)
UGC builds trust while reducing content production costs. Shoplazza supports:
- Instagram feed displays on your site
- Shoppable UGC galleries
- Incentives for customers who post with branded hashtags
Final Thoughts: Social Commerce Is the New Standard
Social and ecommerce are converging—and Shoplazza gives you all the tools you need to meet your audience where they scroll. Whether you’re embedding content, tagging products, or tracking pixels, these tools shorten the gap between attention and transaction.
At Power Commerce, we help brands build and scale integrated social commerce funnels on Shoplazza. From setup to analytics, we’re here to turn your social engagement into store revenue.
