

Webflow to Openmage
Migrating your store from Webflow to Openmage might seem daunting, but with proper planning and the right tools, it's a smooth process. Follow this step-by-step guide to ensure a successful transition.
Schedule a callStep-by-Step Migration Guide: Webflow to OpenMage migration guide
Step 1: Pre-Migration Assessment
In this initial step, we conduct a thorough assessment of the current Webflow store to identify all components that need to be migrated to OpenMage. This includes analyzing product data, user accounts, and order history.
Step 2: Data Export from Webflow
This step involves exporting all relevant data from the Webflow platform, including product information, customer details, and order history, to prepare for the migration to OpenMage.
Step 3: Setting Up OpenMage Environment
In this step, we establish the OpenMage environment, ensuring that it is configured correctly to receive the exported data from Webflow and support the new ecommerce setup.
Step 4: Data Import into OpenMage
This critical step involves importing the previously exported data from Webflow into the OpenMage platform, ensuring all products, customers, and orders are correctly migrated.
Step 5: Design and Customization in OpenMage
In this step, we focus on designing and customizing the OpenMage storefront to align with the brand identity and user experience established in Webflow.
Step 6: Testing and Quality Assurance
In this critical step, we conduct thorough testing and quality assurance to ensure that all functionalities work as intended and that the data is accurate.
Step 7: Go Live and Post-Migration Support
In the final step, we prepare for the launch of the OpenMage store and outline the post-migration support available to ensure ongoing success.
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Step 1: Pre-Migration Assessment
Before initiating the migration from Webflow to OpenMage, it is crucial for us to conduct a comprehensive pre-migration assessment. This step serves as the foundation of the entire migration process, ensuring that we have a clear understanding of the existing store structure and data. We begin by inventorying all components that must be migrated, including product data, customer accounts, order history, and other relevant assets.
We also evaluate the current website's design and functionality to identify any custom features or third-party integrations that may need to be replicated in OpenMage. This assessment helps us understand the scale of the migration and informs our strategy moving forward. Here are the key actions involved:
- Analyze Product Catalog: Review the product listings, variants, images, and descriptions to ensure all necessary data is identified for migration.
- Review Customer Accounts: Compile a list of all customer accounts, including their login information, purchase history, and any saved data necessary for a smooth transition.
- Examine Orders: Document all past orders and their statuses to maintain continuity in customer service and support.
- Identify Custom Features: Determine any custom functionalities or third-party integrations in Webflow that must be recreated in OpenMage.
- Backup Data: Ensure that we create a comprehensive backup of the Webflow store data to prevent any loss during the migration process.
By thoroughly assessing the current environment, we can plan a migration process that minimizes disruptions and preserves the integrity of the data. This meticulous attention to detail is essential for achieving a successful migration to OpenMage.

Step 2: Data Export from Webflow
Once we have completed our pre-migration assessment, we proceed to export the necessary data from Webflow. This step is critical because it lays the groundwork for importing data into OpenMage. The data export must include all essential information to ensure that the new platform functions seamlessly from day one.
To export data from Webflow, we follow these procedures:
- Access Webflow's CMS: Navigate to the Webflow dashboard and go to the CMS section where product, customer, and order data are stored.
- Export Product Data: Use the export feature to download a CSV file containing all product details, including names, descriptions, images, pricing, and inventory levels. This data is crucial for rebuilding the product catalog in OpenMage.
- Export Customer Data: Similarly, export customer accounts, ensuring we capture essential fields such as names, email addresses, and any associated order history.
- Export Order History: Retrieve past order data to maintain continuity in customer service. It is important to include order statuses and transaction details.
- Backup Files: Save all exported files in a secure location, as we will need them for the next steps in the migration process.
By carefully exporting data from Webflow, we ensure that all necessary information is readily available for a successful import into OpenMage, facilitating a smooth transition for our clients.

Step 3: Setting Up OpenMage Environment
With our data securely exported from Webflow, we now turn our attention to setting up the OpenMage environment. This step is crucial for ensuring that the new platform is ready to receive the incoming data and operate efficiently. We need to focus on several key aspects when configuring OpenMage.
The following actions should be taken:
- Hosting Selection: Choose an appropriate hosting solution based on the anticipated traffic and performance needs of the new OpenMage store. We recommend options ranging from shared hosting for smaller shops to dedicated or cloud hosting for larger operations.
- Install OpenMage: Follow the installation guidelines provided by OpenMage. This process typically involves downloading the OpenMage package, uploading it to the server, and running the installation script to set up the database and necessary configurations.
- Database Configuration: Configure the MySQL database by creating a new database and user, ensuring that the user has appropriate permissions to access and modify the database.
- Configure Basic Settings: Access the OpenMage admin panel to set up basic configurations such as store name, base URLs, currency settings, and payment gateways. This preliminary setup is essential for smooth operations post-migration.
- Implement Security Measures: Set up SSL certificates and implement other security measures to protect customer data and ensure compliance with industry standards.
By thoroughly setting up the OpenMage environment, we lay the groundwork for a successful transition, ensuring that all systems are go for data import and operational integrity.

Step 4: Data Import into OpenMage
After setting up the OpenMage environment, the next logical step is to import the data we exported from Webflow. This step requires careful execution to ensure that all data is accurately transferred and properly formatted for OpenMage's requirements. Any discrepancies during this phase could lead to operational issues down the line.
Here’s how we conduct the data import:
- Use OpenMage Import Tool: OpenMage provides built-in tools for data import. Navigate to the appropriate section in the admin panel to initiate the import process for products, customers, and orders.
- Import Product Data: Upload the CSV file containing product data. During this process, verify that all field mappings are correct to ensure that product attributes, such as prices and descriptions, are accurately represented.
- Import Customer Accounts: Similarly, upload the customer CSV file, ensuring that user account details are accurately mapped to OpenMage's database structure.
- Import Order History: Import past order data, ensuring that order statuses are correctly reflected in the new system. This step is vital for maintaining a seamless customer experience.
- Perform Data Validation: After the import, execute queries to validate that all data has been imported correctly without any missing or misconfigured fields. This validation process is essential for operational integrity.
By meticulously importing data into OpenMage, we ensure that the new platform is fully populated with all necessary information, paving the way for continued business operations without disruption.

Step 5: Design and Customization in OpenMage
Once the data import is successfully completed, we turn our attention to designing and customizing the OpenMage storefront. This step is where we can leverage OpenMage's flexibility and customization capabilities to create a storefront that reflects the brand's identity and meets user expectations.
The following actions should be taken:
- Select a Theme: Choose a suitable theme that aligns with the brand's aesthetics. OpenMage allows for significant customizations, so we can either select a pre-built theme or create a custom one based on the existing Webflow design.
- Customize Layout: Utilize OpenMage's layout editor to customize the website's structure, including header, footer, and homepage arrangements. Ensure that the design elements are user-friendly and visually appealing.
- Integrate Custom Features: Implement any custom features or functionalities that were present in the Webflow store. This may involve configuring modules or writing custom code to replicate unique user experiences.
- Optimize for Mobile: Ensure that the design is responsive and optimized for mobile devices. Given the increasing traffic from mobile users, this step is critical for enhancing user engagement.
- Test Usability: Conduct usability testing to ensure that the new design meets user expectations and provides a seamless shopping experience.
By focusing on design and customization in OpenMage, we create a visually appealing and functional storefront that resonates with customers and enhances their shopping experience.

Step 6: Testing and Quality Assurance
Before going live with the newly migrated OpenMage store, we must conduct thorough testing and quality assurance. This step is essential to identify and rectify any potential issues that may affect user experience or operational efficiency. Our goal is to ensure that everything functions as intended before launching the site to customers.
Here’s how we approach testing and quality assurance:
- Functional Testing: Test all functionalities of the site, including product searches, checkout processes, payment gateways, and account functionalities. Ensure that all features operate seamlessly without errors.
- Data Validation: Verify that all imported data displays correctly throughout the site. Check that product details, customer accounts, and order histories are accurately reflected.
- Performance Testing: Assess the performance of the OpenMage store under various load conditions. Conduct stress tests to identify any potential bottlenecks or slowdowns.
- Cross-Browser Testing: Ensure compatibility with various browsers and devices. Test the site on popular browsers like Chrome, Firefox, Safari, and mobile devices to confirm a consistent user experience.
- Security Checks: Conduct security checks to ensure that the site is secure against vulnerabilities. This may include testing for SQL injection, XSS, and other common security threats.
By rigorously testing the site, we can identify and address any issues before the launch, ensuring a smooth transition for customers and maintaining confidence in the new OpenMage store.

Step 7: Go Live and Post-Migration Support
With all testing completed and any issues addressed, we are ready to go live with the new OpenMage store. This step marks the culmination of our migration efforts, and it is vital to ensure everything is set for a smooth transition. Additionally, planning for post-migration support is essential for ongoing success.
Here’s how we proceed with the go-live process:
- Final Preparations: Conduct a final review of the store settings, ensuring all configurations are correct and optimized for launch.
- DNS Configuration: Update the DNS settings to point the domain name to the new OpenMage store. Ensure that all links and redirects are properly configured to avoid broken links.
- Launch the Store: Officially launch the OpenMage store, making it accessible to customers. Announce the launch through marketing channels to drive traffic to the new site.
- Monitor Performance: After launch, closely monitor the site’s performance and user interactions. Be vigilant for any issues that may arise and address them promptly.
- Post-Migration Support: Provide ongoing support to address any questions or issues that may arise post-launch. This support can include training for staff, troubleshooting, and assistance with further optimizations.
By carefully managing the go-live process and offering post-migration support, we ensure that our clients can successfully transition to OpenMage and continue to thrive in the ecommerce landscape.

Power Your Step - Get in Touch
PowerCommerce is here to help you make your migration journey as smooth as possible. With our expertise in ecommerce platform transitions, we ensure that your move from Webflow to OpenMage is efficient and effective.
Don’t leave your ecommerce success to chance. Reach out to us for a risk-free consultation and let our experienced team guide you through your migration process.
- Visit our contact page to fill out our form.
- Call us at 800-099-9090 for immediate assistance.
- Email us at info@powercommerce.com to discuss your migration needs.
With PowerCommerce, you’re not just getting a service; you’re partnering with a team committed to your growth and success. Let us help you power your ecommerce journey!
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